Business Engineering is the foundational discipline built by . It combines various disciplines in one powerful subject so that you can become a much more effective business person!
Back in 2011, I enrolled in an International MBA. Coming from a law background, to me, an MBA was a way to change direction quickly.
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I wanted to undertake a career in business (more as an entrepreneur than a manager). And I wanted to quickly find a career path to move to the US (I’m originally from Italy).
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Fast forward to 2013, after finishing up my MBA, I managed to land a job in California as an Analyst, after completing my MBA, with an emphasis on Corporate Finance and Business Strategy.
However, rather than becoming an entrepreneur, I had become entrenched in a fixed career path, where I was supposed – like in the military – to take a few linear steps and wait a few more years to move up the ladder.
Fast forward four years since my MBA had started and three years into my new life in California. The career journey I had gotten into through the MBA wasn’t satisfactory to me.
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That’s not why I enrolled in an MBA. So I resigned, moved back to Italy, and started my own digital business (a lot of things happened in between, like me moving to NYC for a few months, but for the sake of shortness, let’s skip that part, for now).
I figured that most of the things I had learned at business school, while very useful, for a linear career path, in a corporation.
They weren’t as useful to me as a digital entrepreneur. So I had to go back to study on my own, experiment a lot, and in the process, learn a bunch of new things from scratch.
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To make things more interesting, I also joined a high-tech startup back in 2016, for which I still lead the Enterprise unit.
The is a real business world journey and a set of resources I learned the hard way over the years to help you progress into an uncertain business world.
FW is not about quick business education for the sake of it; it’sabout the minimum dose of business education that leads to action rather than paralysis;
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Instead, is a concept about starting a journey, where in a few weeks, you can learn and apply basic to advanced business concepts to the real world.
Personally, it took me years to master some of the concepts I covered on this blog, and often the transition was about forgetting things that weren’t relevant anymore or that had never been.
The real world is highly contextual. Things that work in a context won’t work or worse off will be disastrous in a new context and environment.
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That is why I try to keep the agnostic. There are tons of tools, frameworks, and methodologies that you can use, but each should be assessed against the environment you find yourself in.
When in 2015 I completely changed focus from my previous career to building digital businesses, I found that the education I had acquired via an MBA didn’t help me much to build up a digital business.
That is why I set to document my new journey and as I went through it I thought about building the resources for the business school I wish I had when I was building my own business.
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As I released more and more things out into the world I could gather feedback on whether those resources could be valuable to other practitioners in the real world and that is what fascinated me and still, it’s what keeps me going.
When I hear people sending messages about how they acted upon the resources from ; how they got their business started; how they transitioned in career or started into a new role, that is what gives me satisfaction and happiness.
In order for me to keep financing my passion, research, and enable more and more people to learn advanced business concepts, I had to make financially sustainable.
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The blog gets monetized primarily via premium products (courses, books, subscriptions, sponsorships) for people that wanted to take their knowledge to the next level.
People that come to are extremely happy with the free resources available. While those people who are willing to take the next step to join our premium resources.
The business world changed quickly; the digital world has changed how entrepreneurship works and understanding those dynamics has become critical. That is why I’ve built up this blog. I documented here all the lessons learned throughout the years and as I did so I made them available to you so that this could become the go-to place for digital entrepreneurs, executives, and business people.
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When I first started in digital marketing, I came from a completely different background. Graduated as a Lawyer, after an International MBA I worked as a Financial Analyst for a real estate investment firm. That experience taught me to look at hard numbers and dissect the balance sheets of any company to understand the business logic behind them. When you understand how money moves, you can also make sense of the strategic thinking behind any company.
When I approached digital marketing, I was looking for ways to break free from the usual 9-5 work and be on my own. The issue was that all the things that were most visible on the web ended up being the least useful. I shortly learned that visibility doesn’t mean relevance. However, I wanted to put out there practical resources anyone could use to grow their business or at least to have a better understanding of the business world.
Then I joined a tech startup. There I helped the company since the end of 2016 to develop its business operations. One thing that was clear to me since the first day was that a solid distribution strategy is critical for any company’s success. From there I set to learn anything I could about business modeling, business strategy, distribution strategies, and growth marketing.
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An MBA can still be a valuable program for people that want to progress in their business careers. And for aspiring entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky for today’s standards.
As the business world changes at a faster and faster pace, the opportunity cost associated with enrolling in an MBA program has become too high for many people to bear.
However, this is only part of the story – I argue. Indeed, today MBA programs have become too risky for a few reasons:
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On this blog, I cover business models. And I focus much of my attention on those models that are changing the game. To be sure this isn’t much about disruption. What we accept and give for granted, is a modern model of business and education. However, that model has its basis in the world which got shaped in the last decades.
Many contemporary business models that have reshaped the business world, and rewritten the rules, seem to be going back to a previous era. Where centralized and closed models won in the last decades. New technologies finally allow the decentralization, disintermediation, and delocalization of companies, processes, and teams.
One of the most significant lessons learned when studying tech companies is how distribution and the ability to design a sustainable business model are among the most critical aspects. The more a company is based on a tech product or service, the more the founders will be technical people (engineers or programmers). While this is great and it allows us to build an incredible product. That can also lead to oversight of proper sales and distribution strategies that will enable the business to take off and become sustainable, quickly!
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As Head of Business Development, I also focused my efforts on finding the right strategies, distributions, sales processes to speed up the growth of digital businesses. It is critical never to lose focus on the product and customers’ needs. From the encounter of a great product built on top of customers’ needs, distributed through the right channels, I believe any company can achieve success, quickly and sustainably.
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Thanks to the I have learned about some of the fundamental business concepts everyone interested in business should know and about the business models of the companies shaping the world. Laura Soto von Arnim Senior Information Security Specialist – Risk Management at MediaTek6 min read I have an incredible ability to predict how much money you are going to make. Do you want to learn how you can do it too? Great, read on.
Not always true if you’re a brilliant tech founder, but for the rest of us I’m pretty sure it’s just science. Perhaps that’s why everything in Hollywood pays poorly, marketing and advertising roles are at the bottom of the
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