People in the United States eat a lot of popcorn— 15 billion quarts of popped kernels annually. Gourmet popcorn shop businesses make popcorn in many different flavors, ranging from common flavors (e.g. chocolate, caramel, cheddar, etc.) to obscure ones (e.g. Oreo, Buffalo wing, etc.). These flavored popcorns are sold for immediate enjoyment and as packages that customers can gift to others.
We have put together this simple guide to starting your gourmet popcorn shop. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
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Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Gourmet Popcorn Shop Name Generator
If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.
The startup costs involved in a gourmet popcorn shop business are significant yet manageable. Opening a franchise with Doc Popcorn costs between $39, 000 and $355, 050. Shirley’s Gourmet Popcorn Company’s franchises cost between $158, 500 and $339, 000.
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By far, the biggest variable in the cost of opening a gourmet popcorn business is what type of location the business will use. Opening a business that sells popcorn from a mobile cart costs much less than opening one that has a physical storefront.
Business owners who are working on a tight budget might want to begin by getting a license to prepare commercial food in their home kitchen. Popcorn can then be made at home, and sold at a farmer’s market or festivals. This reduces how much must be invested in a startup location to the price of a folding table and a booth.
The ongoing expenses for a gourmet popcorn shop business include rent, utilities, and the cost of ingredients and supplies. Prices for popcorn kernels generally range from $20 to $40 per 50 pounds . Other ingredient and supply costs are minimal.
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A gourmet popcorn shop business’ ideal customer is someone who likes fun-flavored popcorn and has some discretionary income. Such a person will be interested in buying gourmet popcorn, and they’ll have enough money to afford the treat.
A gourmet popcorn shop business makes money by selling packages of popcorn to customers. Popcorn may be sold in bags or tins, often depending on whether it’s meant for immediate consumption or to be given as a gift. Some gourmet popcorn shops, such as Caja Popcorn in Atlanta, Georgia, offer subscription options.
Gourmet popcorn can sell for tens of dollars per pound. For example, Caja Popcorn sells 1-gallon tins of popcorn for $23.95, 2-gallon tins for $43.95 and 3.5-gallon tins for $69.95. Similarly, Garrett Popcorn Shops has some 1-gallon tins priced at $34.00 and 6-gallon tins that cost over $100.
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Gourmet popcorn shop businesses can increase profits by offering limited-edition tins that have special designs. Unique tins that feature city skylines, famous artwork, holiday scenes, local landmarks or other designs make great gifts, and people will often pay more for the tins.
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your gourmet popcorn shop is sued.
You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.
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Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
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When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Certain state permits and licenses may be needed to operate a gourmet popcorn shop. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .
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Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
A gourmet popcorn shop is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections.
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There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business.
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
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Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
FInd out what types of insurance your Gourmet Popcorn Shop needs and how much it will cost you by reading our guide Business Insurance for Gourmet Popcorn Shop.
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
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If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
Providing free samples to prospective customers is one of the best ways to market a gourmet popcorn shop business. The Bastians gave away 120 bags of popcorn to players and coaches when they began selling their popcorn outside the Minnesota Vikings’ training camp. The move led to players inquiring about the popcorn -- and marketers inviting the Bastians to make Angie’s popcorn the official popcorn of the Minnesota Vikings.
Purveyors Of Pop
A gourmet popcorn shop business can set itself apart from other businesses in the industry by offering truly unique and locally themed flavors. For example, buffalo wing popcorn might be appropriate for a gourmet popcorn business in Buffalo, New York to sell.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
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There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
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Anyone who is passionate about popcorn and creative in the kitchen might enjoy running a gourmet popcorn shop business. While
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