If you’ve been unfortunate enough to have your Amazon seller account suspended in 2021, you may have seen some messaging that sounds very legal and somehow more severe than other messages.
What does this mean? What’s the Business Solutions Agreement? Great questions and good information for sellers to know and understand- it might help you avoid being shut down.
This agreement, also called the BSA, is the policy all sellers agree to when they sign up to sell on Amazon. Every seller digitally ‘signs’ it during registration, signaling their willingness to abide by Amazon’s policies. You can look at the current BSA here.
The Fraudulent Account Was Successfully Lifted From The Login Restriction
This agreement is Amazon’s Terms of Service (TOS) for sellers and talks about all the things Amazon is responsible for, sellers are responsible for, and what powers Amazon has (spoiler: it’s a lot). As always, with any contract, read it in full.
Though section 3 sounds super-mysterious and legally scary, it’s not. Amazon is merely spelling out steps it may take if a seller breaches the agreement. In 2021, Riverbend has seen many clients get suspended, and Section 3 is referenced for all different suspension reasons. So why is Amazon including it suddenly?
Amazon never does anything without ensuring it has protected itself and can point to the BSA or sections of it to justify its actions.
Reinstated Against Section 3 Of Amazon's Business Solutions Agreement
More than likely, Amazon felt they would reduce litigation or arbitration attempts by “showing” sellers where they breached this voluminous agreement in the most general sense. It may also think that such official language will dissuade some sellers from appealing their account closures.
If you’re a seller, it’s a good idea to read all of the BSA and to understand Section 3. It could help you avoid accidentally violating a policy and seeing the dreaded language above. However, if it happens to you, Riverbend can help – we have world class experience in appealing account suspensions.
Learn more about how Riverbend can leverage our expertise to free you up to focus yours on growing your business. We are happy to help!
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